MarketingSherpa is a publisher focused on reporting on inspirational stories of customer-first marketing. Our goal — to give marketers of the world the stats, inspiration and instructions to improve their results.Since 1999, we’ve published 8,508 (and counting) case studies, how-tos, charts, blog posts, videos, publications, events and webinars, which can be searched in the MarketingSherpa library.
Our name "Sherpa" refers admiringly to the Sherpas of Nepal who guide climbers up Mount Everest. Our goal is to be your friendly native guides who help you on your tough climb toward more effective customer-first marketing results.
Our offices are located in Jacksonville, Florida, at MECLABS Institute. MarketingSherpa is a subsidiary of MECLABS, a research organization dedicated to discovering how people make choices. MECLABS provides research, education and services backed by customer-first science.
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Test Discovery Tool
Show business leaders all the results of your testing efforts with this free tool.Get the Tool >
Research-based Lead Generation Swipe File
22 valid marketing experiments to give you ideas for your next A/B testDownload the File >
Case Study: See the before and after of an entrepreneur’s successful website redesign
Learn the reason behind the changes and discover the transformative impact from using a rigorous process to get there.Get the Details >
Free A/B Test Planning Scenario Tool
This simple tool helps you visualize factors that affect the ROI implications of test sequencing.Get the Tool >
Case Study: How Aetna’s HealthSpire startup generated 638% more leads for its call center
Learn landing page and call center optimization tips from this successful startup within Aetna.Watch the Video >
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